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Post by Guest000 on Oct 18, 2012 10:35:53 GMT -5
From my understanding of this project, TheatreLAB's intention is not to give people a platform to just whine and moan about our problems.
Granted, there needs to be some of that, because the problems need to be identified and broadcast so we can stop going around and around in circles complaining about it in a way that doesn't produce any results.
But, as the initial announcement about this project states, these conversations will be compiled, findings will be presented to the community, and the actions that need to be take to improve upon the problems presented will be outlined as well.
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Post by shannonmccallister on Oct 18, 2012 22:20:57 GMT -5
I was thinking about this thread as I was walking down 44th St in NYC tonight. Watching the people and the show promoters passing out brochure after brochure. Slamming flyers into my hands saying to see this show or that. Being asked over and over again whether I liked to laugh. Combine that with bright lights. Continuous video feeds of tv shows, broadway shows, commercials, various characters dressed on the street, throngs of people, endless stream of traffic and lots and lots of noise. Why does everything seem better in NY? Because this is what you are bombarded with before you set foot in the theatre. By the time you walk that long stretch on 44th st your senses are so heightened that you're about ready to go wild and start buying things you rationally know you can't afford but have somehow justified that you need to have it. And the theatres strategically spaced out like seductive seductive sirens are luring you to their box offices because the signs everywhere are screaming at your vision that you have to see this show now before it's gone. NYC is a marketing GENUIS and pulls out all the psychological tricks to make you want. It creates a place that seems faraway and fantastic from anywhere else. This created illusion is your competition. This same tactic can be employed in your theatre space, specifically your Lobby. What are your audience greeted with when they walk in the door? Are you transporting them into a world of excitement where anything can happen? Are you preparing your audience's response to the show before they find their seat? Take notes from NYC, this tattic works. I came very close to seeing "Bring It On."
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Post by Guest on Oct 19, 2012 13:49:10 GMT -5
"What are your audiences greeted with when they walk in the door? Are you transporting them into a world of excitement where anything can happen?"
THAT's super important. Theatre can be used in so many ways, to make so many different points or to simply offer an escape. But it's that transportation out of our present reality and into a completely new place that draws people into the theatre. That "suspension of disbelief" which inspires imagination! Ever have the experience after seeing a show where the world outside even seems new? I yearn for THAT to happen here in RVA consistently. It IS happening, but I want more, more, more!
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